The word "Communication" comes from a Latin word "communicare" which means to share, to express and to have in common. Communication means the exchange of message between human beings. It is the act of sharing or transmitting the knowledge and proposals to others. It is a two way process: It is an interaction between the sender and the receiver. Organizational Communication.
What Is Business Communication
Business Communication is the exchange of business related, ideas and information. In fact, business Communication is a special type of Communication undertaken to meet the needs of the organization. Following are some of the well known definitions of business communication.
The primary objective of Communication is to exchange ideas, opinions, thoughts, beliefs and information. In business, the objective of Communication is to help managerial performing all managerial functions smoothly. Objectives of Communication are:
- Achieving organization goals
- Exchanging of information
- Formulation of plans
- Increasing efficiency
- Directing the subordinates
- Create consciousness
- Coordination and cooperation
- Facilitating joint effort
- Education and training
- Develop relations
- Relationship with external
- Monitoring activities
- Solving problem
- Initiate to change
- Decision making
- Future change
- Building image
Achieving organization goals
The main objective of Communication is to help managers achieving organization goals. It helps manager perform all managerial functions (PIP) and to achieve predetermined goals.
Exchanging of information
Another objective of communication is to exchange information between employees of an organization. It helps to make contact with the external forces of an organization.
Formulation of plans
Communication supplies information to the managers who prepares effective plans for the organization. Managers collect information from different sources and prepare and execute organization al plans through the help of communication.
Communication helps to increase the efficiency of the employees of an organization by supplying information timely relating to the work.
Directing the subordinates
An important objective of communication is to give effective direction to the employees of an organization. Communication helps to reach executive orders to the subordinates.
Another remarkable objective of communication is to create consciousness among the employees about their duties and responsibilities by supplying various information.
Coordination and co-operation
Another important objective of Communication is to help in coordinating and cooperating the activities of various work groups and departments working within the organization.
To persuade the employees to work hard for the organization and the buyers to buy organization's products are two other important objective of Communication.
Facilitating joint effort
No organization can achieve its goal by individual effort. It requires joint effort. Communication helps in taking joint effort in the organization.
Education and training
Communication helps to provide education and training of employees of the organization.
Another objective of communication is to improve relationship between management and workforce within the organization. It remove misunderstanding between the two parties and helps to develop and maintain better relationship.
Relationship with external
Communication helps to create good relationship with external parties of the organization.
Monitoring and controlling the activities of the subordinates is other important objective of organization communication.
One of the most important objectives of Communication is help solving different organization al problems. It creates bases for discussion by supplying information which helps in removing the differences, among the disputed parties.
Business Initiate to change
Another objective of communication to initiate change within the organization. Communication supplies various information to the employees which helps in changing their attitude and brings changes in the organization.
Communication helps managers to take decisions. It helps in exchanging ideas and opinions with others which help managers to take appropriate decisions.
In earth everything in changing continuously. To adopt with the changing environment management has the initiate different organization al change. Here Communication helps to make employees aware of future change.
Strong image of the organization helps to gain competitive advantage in the market. Communication helps to build up image of the organization through timely contact with the stakeholders, advertising etc.